A One-Minute Guide to search engine optimization (SEO)

1. Why Do SEO?

According to 2021 statistics, there are over 1.83 billion websites worldwide. However, when users perform keyword searches, they usually prioritize the top five ranked websites. Therefore, how to improve website rankings and stand out among numerous competitors is particularly important.

2. What Are the Benefits of SEO?

SEO can improve website rankings. The full name of SEO is Search Engine Optimization, known as "search engine optimization (SEO)", which means using various techniques to influence a website's ranking on search engines, making the website easier for users to find, thereby increasing organic traffic and bringing business benefits.

3. How to Execute SEO?

Before executing SEO, we need to understand that there are hundreds of search engines, each with different SEO methods. Currently, the mainstream ones include Google, Bing, and YouTube. In digital marketing discussions, the focus is usually on the search engine with the largest market share: Google.

We can learn from the official search engine optimization (SEO) Starter Guide provided by Google that Google prioritizes user experience. Therefore, here are several SEO directions to consider:

• Improve website structure
• Optimize website content
• Utilize crawlers effectively
• Mobile-friendly design
• Enhance website security
• Improve website speed